Monday, March 15, 2010

Ads Everywhere

Advertising: It's Everywhere - This article talks about how there are ads everywhere we look. Sadly, that is becoming more and more true everyday. No matter where we look, there is a good chance you'll see an advertisment. I think the article is right in the sense that there are ads being placed in almost every public place from the sides of a bus to washroom stalls. Lots of everyday citizens don't stop to think about all the ad placements. Most parents try to protect their kids from the harmful ads such as smoking, drinking, etc.

How Marketers Target Kids - This article discusses how children are a target for marketing. Kids are relyed on to pester their parents to buy them something. Some parents will give in so they can provide their kids with the best and plays on guilt from possibly not spending enough time with their kids. I agree with the article on how marketers target young kids. Children and other people may not even realize who is being targeted with most ads. Some parents are too blind to the fact that their kids are being targeted to pester their parents for items.

Special Issues for Tweens and Teens - The article talks about how teens and tweens are targeted negatively. When marketers treat tweens like teens, parents are removed from the picture and tweens are left vulnerable to the negative ads about self image, body image, sexuality, violence, etc. In the present, lots of tweens and teens, both boys and girls, are unhappy with the way their body is. To me, this is the sad truth of the present. Lots of young boys and girls feel pressured to fit in and look a certain way. Problems like those can lead to anorexia, bulimia, being rebels against parents, etc. Lots of ads marketers feature impossibly thin people and imply that that is what everyone should look like. Parents try to save their kids from these sorts of negative ads before it's too late.

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