Marketing to individuals

Some ads appealing to teens - http://gigaom.files.wordpress.com/2009/08/seventeen.jpg
http://thewoozylife.files.wordpress.com/2009/07/osiris_girls_ads_1.jpg

These aren't the kind of ads that appeal to most parents. Parents, unlike teens, usually don't care about what is "in" or "cool". Most teens feel pressured and obligated to wear or do what other people do to fit in. Lots of ads directed at teens are of "cool" groups of kids advertising a certain thing, a brand name, activity, show, etc. The ads imply that if you use the advertised product, you too will be "cool". Ads to teenage boys and girls are different. They advertise different things and sometimes use different strategies. Girls and guys have different obligations. Most girls feel pressured to look a certain way and most guys feel they have to act a certain way around their friends to fit in. In a way though, the ads aren't so different in the sense that they advertise ways to fit in.